3. You have just been hired as a Marketing Consultant for Prentice-Hall Inc. They are publishers of educational materials. The president and Board of Directors of the company are seeking your advice as to the problems they are experiencing in their marketing channels. Their concerns include the growing dissatisfaction among their customers because of escalating price of school textbooks; the fear that an international competitor might enter the USA market to supply cheaper textbook materials; and a sense in the company that they ARE NOT using technology well enough to create a more competitive company. What are going to be your marketing recommendations to the President and Board of Directors? (Use at least one chart/graph to illustrate your analysis or understanding of the situation; and at least one chart/graph to illustrate your solution or approach to situation).HELP! Please :) Marketing Question?
You make the books available online. Students pre-pay and use a password to enter the site and read the text. Your publishing costs are reduced.
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